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This is fantastic.  I always loved the 360º panoramic quicktime pictures of big events like the inauguration or an outside landscape.  But now you can manipulate VIDEO the same way courtesy of Immersive Media.  What an awesome way to capture a live show and all the nuances that make it so great (other than actually being there of course).

Watch for this tech to slowly make it’s way into band’s marketing and content production plans, and eventually become the norm.

Check it!

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So Muxtape has returned without licenses but are coming out with an API…

Looks like Justin Ouellette and Luke Crawford took one look at the big 4, turned around and looked at Twitter, and here is the outcome.  Having gone on trips seeking licenses from labels, I know how tedious it can be.  Not that it is rocket science, but its simply not financially realistic for someone in Muxtape’s position to pay the advances necessary to run such a barebones and simplistic site.

Although only time will tell if it can survive without licensed music (yes guys, the majority of that indie/electronic music you listen to requires a license), the fact that they’re releasing an API will allow it to be used in ways user see fit to develop upon it.  Stick a widget in a blog, track what playlists your song is being played in, mine it for data, use it to the band’s benifit, etc.  I foresee a hybrid between The Sixty One and the old Muxtape.

They mention adding the ability to sell tickets, purchase tracks for download, and create and sell merchandise. Yeesh.  Thats quite an undertaking from a site that thrived on being as dead simple as possible.  Like any tech evangelist wills say – “do one thing, and do it well“.  Should be interesting to watch Muxtape’s evolution here, and with all their ambition, I wish them the best.  I think the best thing they could do would be to thrive as dead simple online mix tape creation platform without licensed content – something that is much easier said than done.

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